Copy Writer

Who we are

Looking for a career that will excite, challenge and inspire you? Thinking about insurance? Perhaps you should. Working for us is a totally different experience to what you probably expect. How do you feel about the things you truly love? Don’t you want to protect them in the best way possible? Imagine if you could help people do this all over the world. You’d give them confidence and reassurance by protecting what they love most. This is no easy task. In today’s interconnected world, tackling risk is fast, unpredictable and invigorating. You’ll have to think on your feet as you manage risks big and small, from flooding to cyber-crime. You’ll be tackling issues like these in over 170 countries. It’s a big challenge, but you’ll have a truly diverse network helping you. As part of an international team, every day would provide opportunities to learn, grow and share ideas.

As you make an impact across borders, you’ll feel the support of being part of a strong and stable company. A long-standing player in the insurance industry, we make every effort to address the career development needs and plans of our employees to ensure their success in the future.

So make a difference. Be challenged. Be inspired. Be supported, Love what you do. Work for us.

Zurich Insurance has the policy to be an equal opportunity employer. We aim to attract and retain the best qualified individuals available, without regard to criteria such as race/ethnicity, national origin, religion, gender, sexual orientation, age or disability.

At Zurich we believe that having a culture of inclusion is essential in delivering good results. Attracting, retaining and developing a diverse workforce where employees feel valued, respected and empowered allows people to reach their full potential. As a business this diversity helps us to better reflect and understand our 4 million customers’ needs to allow us to drive better outcomes. As a global organization, with an increasingly agile workforce, we're happy to consider flexible working arrangements.

Our opportunity

We are seeking a talented and detail-oriented Copywriter to join our digital team. The ideal candidate will be responsible for creating, translating, and enhancing insurance-related content primarily in Simplified Chinese, while maintaining proficiency in Traditional Chinese for SEO and marketing initiatives across digital platforms.

You will play a key role in shaping our brand voice and ensuring our content is engaging, accurate, and compliant, across our customer portal, life insurance website, product materials, and digital marketing channels.

Your role

As a Senior Copywriter your main responsibilities will involve:

• Content Creation & Translation for our customer portal
• Translate and adapt insurance-related content from English or Traditional Chinese into Simplified Chinese for our customer portal and other digital platforms.
• Ensure tone, accuracy, and clarity are maintained across all translations.
• Digital & Web Content
• Enhance and optimize Simplified Chinese content on our life insurance website to improve readability and user engagement.
• Collaborate with digital/marketing teams to align content with brand voice and SEO best practices.
• Product & Policy Materials
• Create and update Simplified Chinese product brochures, policy wordings, and policy service documents.
• Ensure all materials are clear, compliant, and customer-friendly.
• SEO & Marketing Content
• Develop SEO-friendly content in both Traditional and Simplified Chinese, targeting relevant insurance-related keywords.
• Write engaging copy for WeChat, RedNote (Xiaohongshu), and other digital marketing channels to strengthen brand presence in both language markets.
• Collaboration
• Work closely with marketing, product, compliance, and digital teams to ensure message consistency and regulatory accuracy.
• Contribute to creative campaigns and content strategy development.

Your Skills and Experience

As a Senior Copywriter your skills and qualifications will ideally include: 

• Bachelor’s degree in Communications, Journalism, Translation, Marketing, or a related field. 6+ years of experience.
• Native-level proficiency in Simplified Chinese, with strong command of Traditional Chinese (Cantonese).
• Excellent writing, editing, and proofreading skills in Chinese and English.
• Strong understanding of insurance products, particularly life insurance, is highly preferred.
• Experience creating and localizing content for digital platforms (e.g. websites, social media, WeChat, Xiaohongshu).
• Familiar with SEO best practices, user experience principles and digital content performance metrics.
• Ability to manage multiple projects with attention to detail and deadlines.
• Experience in software development projects is a big plus.

Who we are

Looking for a career that will excite, challenge and inspire you? Thinking about insurance? Perhaps you should. Working for us is a totally different experience to what you probably expect. How do you feel about the things you truly love? Don’t you want to protect them in the best way possible? Imagine if you could help people do this all over the world. You’d give them confidence and reassurance by protecting what they love most. This is no easy task. In today’s interconnected world, tackling risk is fast, unpredictable and invigorating. You’ll have to think on your feet as you manage risks big and small, from flooding to cyber-crime. You’ll be tackling issues like these in over 170 countries. It’s a big challenge, but you’ll have a truly diverse network helping you. As part of an international team, every day would provide opportunities to learn, grow and share ideas.

As you make an impact across borders, you’ll feel the support of being part of a strong and stable company. A long-standing player in the insurance industry, we make every effort to address the career development needs and plans of our employees to ensure their success in the future.

So make a difference. Be challenged. Be inspired. Be supported, Love what you do. Work for us.

Zurich Insurance has the policy to be an equal opportunity employer. We aim to attract and retain the best qualified individuals available, without regard to criteria such as race/ethnicity, national origin, religion, gender, sexual orientation, age or disability.

At Zurich we believe that having a culture of inclusion is essential in delivering good results. Attracting, retaining and developing a diverse workforce where employees feel valued, respected and empowered allows people to reach their full potential. As a business this diversity helps us to better reflect and understand our 4 million customers’ needs to allow us to drive better outcomes. As a global organization, with an increasingly agile workforce, we're happy to consider flexible working arrangements.

Our opportunity

We are seeking a talented and detail-oriented Copywriter to join our digital team. The ideal candidate will be responsible for creating, translating, and enhancing insurance-related content primarily in Simplified Chinese, while maintaining proficiency in Traditional Chinese for SEO and marketing initiatives across digital platforms.

You will play a key role in shaping our brand voice and ensuring our content is engaging, accurate, and compliant, across our customer portal, life insurance website, product materials, and digital marketing channels.

Your role

As a Senior Copywriter your main responsibilities will involve:

• Content Creation & Translation for our customer portal
• Translate and adapt insurance-related content from English or Traditional Chinese into Simplified Chinese for our customer portal and other digital platforms.
• Ensure tone, accuracy, and clarity are maintained across all translations.
• Digital & Web Content
• Enhance and optimize Simplified Chinese content on our life insurance website to improve readability and user engagement.
• Collaborate with digital/marketing teams to align content with brand voice and SEO best practices.
• Product & Policy Materials
• Create and update Simplified Chinese product brochures, policy wordings, and policy service documents.
• Ensure all materials are clear, compliant, and customer-friendly.
• SEO & Marketing Content
• Develop SEO-friendly content in both Traditional and Simplified Chinese, targeting relevant insurance-related keywords.
• Write engaging copy for WeChat, RedNote (Xiaohongshu), and other digital marketing channels to strengthen brand presence in both language markets.
• Collaboration
• Work closely with marketing, product, compliance, and digital teams to ensure message consistency and regulatory accuracy.
• Contribute to creative campaigns and content strategy development.

Your Skills and Experience

As a Senior Copywriter your skills and qualifications will ideally include: 

• Bachelor’s degree in Communications, Journalism, Translation, Marketing, or a related field. 6+ years of experience.
• Native-level proficiency in Simplified Chinese, with strong command of Traditional Chinese (Cantonese).
• Excellent writing, editing, and proofreading skills in Chinese and English.
• Strong understanding of insurance products, particularly life insurance, is highly preferred.
• Experience creating and localizing content for digital platforms (e.g. websites, social media, WeChat, Xiaohongshu).
• Familiar with SEO best practices, user experience principles and digital content performance metrics.
• Ability to manage multiple projects with attention to detail and deadlines.
• Experience in software development projects is a big plus.