Assistant Manager, Direct & Partnership (Direct Channel / General Insurance)

Job Summary

To cope with business expansion in digital direct channel

Job Accountabilities

• Drive and execute the digital direct sales campaign to achieve business target including sales, new customer count, etc.
• Collaborate with internal teams and external agencies to design effective sales campaigns with media plan that offer compelling content to drive direct business
• To improve overall online presence and digital marketing techniques of the company (Digital advertising – SEM, PPC, media buy, etc.)
• Support in BAU campaign execution
• Campaign performance tracking
• Implement CRM marketing strategy to enhance customer engagement and create up-selling and cross-selling opportunities
• Develop customer acquisition journeys to cross-sell & up-sell through eDM, SMS, Whatsapp or social media with digital marketing automations platform
• As the center of excellence to monitor the results (analytics, sales reports) from time-to-time and refine the journeys to strike for a higher conversion rate

Job Qualifications

• Bachelor’s degree in eCommerce, Marketing or related discipline
• 5 years of experiences in digital marketing, campaign management in insurance or FI industry
• Familiar with customer lifecycle, especially on direct customer acquisition, development (cross-sell & up-sell) and retention
• Proven track records in executing campaigns and loyalty programs
• Solid experiences in analyzing data and refining customer segmentation
• Hands on experience in digital marketing automations platform, preferably Microsoft Marketing Cloud
• Experienced in optimizing the user experiences with A/B testing, familiar with the latest UIUX trends
• Experienced in creating communication materials, includes but not limited to eDM & SMS
• Strong analytical skills, able to break down and resolve complex business problems
• A self-starter, progressively pushing tasks and projects forward
• Excellent command of both spoken and written Chinese and English
• Insurance or financial institution background is preferred
• Good Technical skills and work knowledge on:
  • CRM administration
  • Market automation tools administration
  • Google Analytics
  • SEO
  • SEM
  • JIRA

Why Zurich

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? 

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great! 
Join us as we constantly explore new ways to protect our customers and the planet.
 

• Location(s):  HK - Hong Kong