DDM Manager

128840

To lead the strategic development and execution of digital and direct marketing initiatives in China. This role oversees AIG/Zurich's owned digital channels, e-commerce platforms, and performance marketing strategies to enhance brand presence, increase conversion rates, and drive business growth in alignment with global priorities.
Lead marketing strategy and channel operations across AIG/Zurich China’s owned digital platforms, including WeChat, AIG Mall, JD, Alipay, etc.
Drive user acquisition, engagement, and sales conversion through creative campaigns, SEO/SEM initiatives, and data-driven marketing.
Identify core digital products and campaigns per channel and develop promotion strategies in collaboration with the Product team.
Oversee annual digital channel budgeting, ensuring efficient use of resources aligned with growth targets.
Work closely with the Technology team to define annual development plans and manage digital roadmap execution.
Ensure timely and structured communication with global DDM stakeholders to maintain strategic alignment.
Provide guidance and support to the digital marketing team (if applicable), ensuring high levels of engagement and professional development.
Foster cross-functional collaboration across business units to enhance campaign effectiveness and project delivery.